Mike Rayahwk
Mike Rayhawk e-mail: mikerayhawk@gmail.com
(printable version)

Experience: Art Director of Illustration, LEGO Consumer Marketing Agency
LEGO Systems, Inc., 2012-2017
Creating packaging artwork, marketing illustrations, and comic books for LEGO's novelty and licensed IPs, including LEGO Super Heroes, Ninjago, Star Wars™, Bionicle™, Jurassic World™, and Friends™. Providing art and concept support for marketing initiatives, events, and LEGO Club.

Led and directed small teams in producing 160 trading card illustrations for the LEGO Legends of Chima playtheme.

Work conducted almost entirely in Photoshop, with supporting work in Maya and Illustrator, and a lot more Excel spreadsheets than you would probably guess.
Legends of Chima
LEGO Playthemes
Concept and Marketing Illustrator for "LEGO Universe" MMO
LEGO Play Well Studios, 2009-2011
Created concept and inspiration paintings in support of development, marketing, and community efforts. Following successful game launch in October 2010, created marketing illustrations and key visuals to accompany each new content release.
LEGO Universe
Lead Artist for "Tech Deck Live" MMO
Spin Master Studios , 2006-2008
Assembled and led the art team for development of online games based on Spin Master toy properties, from working solo at studio launch up to a team of eleven artists in full production. Core game development duties included art pipeline development and management, concept development, low-poly level and character modeling and texturing in 3DS Max for Shockwave output, vector art and scripting for 2D Flash games, and finalizing all art assets for consistency.
Tech Deck Live
LEGO® Concept Design and Product Development
The LEGO Group, 2002-2006
Concept development for a wide variety of LEGO toys and products, including Minifigures, Architecture, Vikings, Exo-Force, Creator, and Knights Kingdom. Product development for Knights Kingdom, including early model-building, playset design development, and visual and story development for the Knights IP.

Knights Kingdom won the Toy Industry Association's Toy of the Year Award in 2005 in the Boys' Toy category, and was among LEGO's top-performing themes in 2004 and 2005.
LEGO Concept Design
Lead Illustrator for LEGO® Knights Kingdom
The LEGO Group, 2003-2005
Responsible for production of illustrations for package exteriors, in-box comics, trading cards, magazine pages, and other promotional artwork for LEGO's Knights Kingdom theme, both working solo and leading small art-production teams.
Knights Kingdom
Freelance Illustration and Design
Past clients include LEGO Systems Inc., The Jim Henson Company, TBWA/Chiat/Day, Scholastic Inc., ROBLOX Corporation, and C2C Studio.
Fantasy Nonsense
BrikWars Game and Community Development
Design, production, and maintenance of the BrikWars wargame and website through twenty-one years and six editions, and managing diverse BrikWars player communities scattered across five continents.
Web and Media Development
Rayhawk Systems Corporation (no relation, I swear) 1999 - 2002
Website design and engineering, brand development, and content and media production, with an emphasis on DHTML and Flash coding. Pitching in occasionally with C++ coding, digital music production, and mentoring of interns.
Education: Bachelor of Fine Arts in Illustration, with Honors
Art Center College of Design in Pasadena
Pasadena, California

Two years' study in Mathematics and Software Engineering
Cornell University
Ithaca, New York

Mike Rayahwk
LEGO Playthemes | LEGO Universe
BrikWars | Spin Master | Etcetera
Home | Resume


All material on this site is Copyright ©2000-2016 Mike Rayhawk, unless otherwise specified.
"LEGO Universe," "Mars Mission," "Knights Kingdom," and "LEGO Castle" material are Copyright © 2003-2011 The Lego Company.
"Tech Deck Live " material is Copyright ©2007-2009 Spin Master Ltd.
"Battleground: Crossbows and Catapults" material is Copyright ©2006-2007 Moose Enterprise and Spin Master Ltd.
This site is not endorsed by or associated with The LEGO Company.